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Repetition in some contexts can be boring. Not so with your brand.

Repeating core attributes or strengths of what you offer is a necessity. Those core strengths are what create your brand. They help your prospective clients and customers to recognize you.
The more consistent you are, the more easily recognizable your brand becomes over time.

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Repeating those strengths will reinforce in people’s minds the essence of what you do, the heart of it.

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So going over the same point in different ways, over time, makes a significant impression. You want your message to stay with people, so you can deliver the awesome service or product that you are making available.

about Not only does repetition strengthen your branding message, it makes you more likeable to those automated search engine algorithms that determine your ranking in online searches.Repetition serves an additional purpose. It provides stability through consistency. People know what to expect from you, and that helps support them in making a buying decision.

Repeating those strengths will reinforce in people’s minds the essence of what you do, the heart of it.

So, on your website, include those keywords or phrases in the website copy, preferably in the titles as well as the text.

Source: Free Articles from

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